Web Site Development Philosophy & Search Engine Optimisation
Creative Design sees search engine optimisation and web site development as mainly commonsense, patience, experience and attention to detail, not mystery and intrigue.
We also have this strange idea that if we can make your search engine optimisation - SEO - successful and profitable for your business, you might appreciate it, and we might get more business as a result.
The KISS technique, "Keeping It Simple and Straightforward" (See…we are also polite!)
Like many things in life, search engine optimisation can sound really impressive when it is made to look really complicated and involve “secret web business”, known only to a privileged few. After all, the more difficult it must be, the more the web genius’s and guru’s can charge you. Right?
Nah!! Most sound search engine optimisation and copywriting for the web simply involves commonsense principles that take time and attention to detail to achieve successful results. We have the techniques, the time and a record of applying detail that will make your web site a more productive part of your business strategy.
What we will want you to do is have a good think about your business and then spend some time with us to ensure we also understand what you want to achieve with your web site. Hey, if your website does not bring you profitable business, why would you spend your money on it?
The Bleedin’ Obvious?…. well perhaps not!
Planning sometimes has some surprising outcomes. See for instance, comments by Trevor Armstrong from Victoria Winery Tours on Creative Design Clients.
Our reputation is enhanced when you understand the role search engine optimisation can play in developing business through your website and when you successfully use your internet presence to do business better.
Do your current website developers really know about your business?
We know our web development partners certainly understand what we results we achieve and we can work confidently with them. They do what they do best, and so do we, with great results.
Out there on the web, we unfortunately see expensive technical "disasters" that still characterise a lot of web development, although some look very pretty.
Therefore, please do not ask us to deal with egotistical developers who:
- who are too technically brilliant to appreciate what SEO can really achieve, or
- think SEO can be sucessfully "automated", or
- aside from their own amazing skills, cannot see that they should provide real business benefit to their clients, and
- take advantage of people who do not know as much about the internet as they do, and charge them accordingly.
Yes, we have made mistakes ourselves and learnt lessons along the way. Take advantage of our experience, and don’t be lead into making the same mistakes!
Our Objective - "We will be back!"
We are confident that after having seen the results of working with us and you want to review your web strategy in the future, you will trust us to work with you again.
Our Background - "Necessity, the mother of invention"
We have listened to the egotistical, the commonsense challenged, the con merchants and the just plain ignorant, masquerading as gurus…and blown our own money in the past.
Through our own businesses we have found the need to understand sound web site development and SEO techniques for ourselves, and apply them with such success that others have asked us to do the same for them. See Creative Design Clients
We will proudly supply reference details for our clients.
Creative Design personnel have private and public sector backgrounds in:
- information management and retrieval
- information technology
- management consultancy
- project management
- specification writing, tender preparation and response
- sales & marketing
Creative Design has the experience and the expertise to work with you to generate improved business results through your internet presence.
